Objectives of this Digital Marketing Fundamentals course

The objective of this course is to give you:

• the fundamental knowledge of digital marketing.
• understand how online marketing works
• know how to identify, locate and target your audience
• know how to start a profitable online business
• learn the strategy your business needs to beat the competition
• know how to convert your website visitors and close sales
• understand the fundamental principle of advertising.

Learntal’s online digital marketing diploma certification course comes equipped with a standard curriculum that will help you gain both fundamental and advanced knowledge of all aspects of digital marketing. This certification course includes working and solving real-world problems, quizzes, hands-on practice needed to confidently defend your certificate upon completion of your training program.

You’ll be exposed to 30+ digital marketing tools and software to promote your business or help clients solve their problems.

Upon successful completion of your digital marketing training program, you’ll receive a Diploma certificate from Learntal stating and confirming that you’ve acquired the necessary skill needed to run and oversee any digital marketing campaigns, as well as validating your ability to lead the digital marketing team in your organization.

Fundamentals of digital marketing?

The digital marketing concept is not that different from traditional marketing. For instance, in traditional marketing, you have a product that needs to be sold and then you look for means to engage with your customers so that they can see your products and buy from you. And just as you know that you ain’t the only one selling the same products, you then tend to constantly leverage ways to make customers buy from you and not your competitors. For example, Market women who sell goods in the market in Lagos at a point realized that most of their customers spend their time on traffic, and they hire young boys to take the goods to the road. This is a market push strategy whereby you strategize on how you can push your products to your target audience.

However, digital marketing comprises more roles and skills than in the traditional form of marketing that we can say the flexibility and versatile nature of the business is what makes it so fascinating and exciting.

Now let’s look at what digital marketing is…

Digital marketing, also known as online marketing, is the promotion of brands, products, and services in order to connect with potential customers using the digital space – the internet, and other forms of digital communication, which includes but not limited to email, social media, search engines, text and multimedia messages.

These various means of digital communication have opened up a wide range of digital marketing jobs:

• Video/audio production
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content management and curation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Business/marketing strategy

To kickstart or advance your career it’s a good idea to enrol at a digital marketing training academy like Learntal.

At Learntal, a property of ODdigital Marketing Agency, we ensure that you have the full understanding of the areas listed above in order to make you market-ready and to lead the marketing team in any organization.