What you’ll learn

To begin with, you need to know what Google My Business is before you think of investing your precious time into it. As the name suggests, Google My Business lets you create a listing for your business on Google.

When a consumer searches for your business on Google, or even search for related terms to what your business provides, you would want to ensure that they have all the necessary information they need to visit, make a purchase, or contact your company if they have more questions.

And the only effective way of accomplishing this is through Google My Business

With Google My Business, you can create a listing for your business on Google, and also manage your company’s appearance on the biggest popular search engines in the world.

Those features, as well as freedoms, provides your business a lot of perks.

Is Google My Business Registration Free?

We get questions like…

How do I register my business on Google?

… every day from People and in this course you will learn everything and get answers to these commonly asked questions.

You can register your business on Google My Business, claim and manage your business listings to show up on the Google search results page (called local pack) for free. You always have access and because of that, you can update your listing on the go with the free Google My Business mobile app for Android and iOS devices.

This amazing platform is free; however, it will take some ingenuity, skills, and know-how to rank for searches your potential customer will make.

Is Google My Business Important?

Google My Business is a very significant tool; it helps by connecting your business (local) store with your target audience, as well as providing helpful and useful information to both potential and current customers.

In the last few years, searches with the phrase, “near me on google,” have increased by more than 300 percent. Meaning, people are searching for businesses near them, whether it is a restaurant, furniture store, movie theater, or appliance center.

When people search, they mostly use Google. For local searches, Google always shows Google My Business profiles, which is why it is very important to create and maintain your business profile. Without a profile, it is easy for people to find, visit, and shop with ANOTHER business.

If you skip out on using Google My Business, you miss out on exposure, potential sales, and revenue for your company.

What GMB Course Will Teach You?

The process of learning about GMB doesn’t need to be hard. This course will simplify everything you need to know about Google My Business. No technical jargon. Straight to the point.  You are going to watch as we build a new profile and optimize it for the best results. Everything about the course is practical and you are guaranteed that by the end of the course, you will fully know and understand how to make your business appear where your customers are.

In this course, you will learn:

• How to add your business to Google My Business (Google Maps), step-by-step guide in 2021
• How to create Google Ads for your local business using the GMB dashboard
• Know what citations are and how to build them the correct way
• How to produce more reviews for your business
• How to deal with fake reviews on your Google My Business listing
• Google algorithms that move the map pack (Where GMBs rank)
• Some innovative marketing tricks your competition is mostly not using
• How to take advantage of Google My Business features that will help attract, engage and convert your ideal customers!
• Bonus tips on how to rank even higher and attract potential customers to your business.
• Discover what the top GMB ranking factors are.

Requirements

A laptop and Internet access.

Google My Business Course Description

Are you a business owner that wants to increase your revenue for your business and generate leads easily? But can’t seem to have enough time to actually learn how?

Or are you searching for that extra knowledge to set you apart from the rest? This course has been designed to help you overcome whatever trials you face in business and achieve your dreams, wish and vision.

Our course is easy to enroll and the knowledge has been simplified, so it can be easy to understand the course. And for those that are busy, you can always watch our course on the go. As such, the entire course isn’t up to two hours and yet it’s as effective as a course studied in school for four years.

You can learn and start implementing immediately and can be sure of results in 48 hours.

Who this course is for:

Business owners/entrepreneurs who prefer incoming leads(customers) vs. needing to chase leads(customers) down!

Busy business owners/entrepreneurs who want a step-by-step, easy and flexible course that will help boost their online presence.

Entrepreneurs who want a tool and skill that will help them grow their business.

Basically, everybody and anybody looking to have an edge in their business are welcome to take the course.

Take the first step into success and enroll in this course NOW!

I’m sure by now you must have heard so much about the demand for SEO and Content writers and how people’s lives are changing for good with a certification in Search Engine Optimization and Content Marketing Course in Nigeria.

Well, the truth is that the digital marketing and SEO/content writing skills gap is set to widen even more because the job market is booming and businesses are putting more focus on, as well investing more on SEO and Content than ever before.

Learn digital skills at affordable content marketing and SEO training in Lagos to get the digital skills you need to grow your business, your career and live a better life.

Increased budgets, increase in payouts and more career choices are just some of the benefits for digital marketers in Nigeria.

To kickstart or advance your career it’s a good idea to enroll at a digital marketing training academy like Learntal.

At Learntal, a property of ODigital Marketing Agency, we ensure that you have the full understanding of the SEO industry and how to write content that ranks in order to make you market-ready and to lead the SEO team in any organization.

A landing page is a separate web page created precisely for advertising or marketing campaigns. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Bing, Facebook, Instagram, Twitter, or like places on the web.

Unlike web pages, which naturally have numerous goals and encourage exploration, landing pages are created with a single focus or goal, known as a call to action (or CTA, for short).

It’s this focus that makes landing pages the best decision for increasing the conversion rates of your marketing campaigns and lowering your cost of gaining a lead or sale.

Can any page be a landing page?

Technically, yes. The term is used this way in Google Ads and Analytics. But not all destination pages are created equal. We use the term “landing page” to define a campaign-specific page with just one single call to action and no website navigation.

The Key Difference Between a Homepage and a Landing Page

The landing page is super focused. Having fewer links on your landing page increases conversions, as there are fewer enticing clickables that will carry visitors away from the call to action. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.

The homepage shows off the brand, lets people explore a range of products, and offers additional information about the company and its values. From here, a visitor can go anywhere—apply for a job, review the terms of service, read some press releases, post on the community boards, etc.

But they won’t necessarily make a purchase. And that is the point.

The landing page for a customer serves a completely different purpose. Paired with gorgeous ads that promote a single offer, everything about it works hard to turn these visitors into customers. It does a better job of converting the traffic the brand’s already getting. That is the power of landing pages!

Types of Landing Pages

You will see a lot of variation out there, depending on the business, but mostly there are two typical landing pages (usually defined by their goals):

Lead Generation Landing Pages: Also called “lead capture” or “lead gen” pages, these use a form as their call to action. This form’s purpose is to collect lead data, like the names, phone numbers, and email addresses of visitors.

B2B marketers and companies selling high-ticket items use this type of landing page to build a list of potential customers. They sometimes offer something free, like a webinar or an ebook, in exchange for contact info. Ecommerce businesses can also use these landing pages for list-building, or offering free shipping or special deals, too.

Click through Landing Pages: Often used by eCommerce and SaaS (software-as-a-service) marketers, clickthrough pages go used for sales or subscription. Usually, they have a simple button as the call to action that sends the visitor into the checkout flow (like the app store) or completes a transaction.

What will this course teach you?

• Tips for High Conversion Landing Page
• Email Marketing strategy
• Design Landing Page from scratch with Elementor
• Get familiar with GetResponse
• Integration of Landing Page with Mailchimp and ActiveCampaign
• E-mail Marketing and Automation
• How to drive traffic from Facebook to a Landing Page using Facebook Ads
• How to setup Facebook Remarketing Ads

You will get answers to commonly asked questions such as:

Requirements

A laptop and Internet access.

Description

Are you a business owner with a vision to increase your revenue for your business and generate leads easily? Have you been a Traditional Marketer subjected to career threats because you lack digital marketing skills? Or are you just looking for that extra knowledge to set you apart from the rest? This course has been designed to help you overcome your challenges and achieve your dreams, wish and vision.

In the first section, you will be introduced to the world of a landing page, its usefulness, how to build a landing page, how to conduct research for landing pages ideas, and more, and we end this section with a practical of all what we learned by building a landing page from scratch.

The second section introduces you to Email Marketing, and you get to learn the psychology and importance of email marketing; you will also learn how to integrate API with a landing page, signup and use Mailchimp and Getresponse, automate your emails, integrate your landing page with Active-campaigns and a practical session of doing all these.

You will also have access to our course materials.

Who this course is for:

Business Owners, Digital Marketers, Traditional Marketers, Website/Front-End Designers and Developers, and any other interested persons.

Get started on this journey in turning your business or yourself into a success.

The sales funnel is simply each step that an individual has to take in order to become your customer. Think of it as a journey with many bus stops before the final destination. The sales funnel is all about the steps in between, from a customer hearing about your business to buying a product or service from you.

Let’s look at a brick-and-mortar sales funnel.

The individuals at the top of the sales funnel walk past your store. A certain percentage of them decide to walk in; that’s the next step of the funnel.

A customer sees a pair of shoes on clearance. He or she goes through it; now, they are at the next step of the funnel. Then the customer selects three shoes and walks to the check-out. They are at the last step. If all goes well, they finish the purchase and reach the bottom of the funnel.

This same process plays out for every business in one way or the other.

Any marketing channel can be part of your sales funnel. And your funnel can be spread across numerous channels.

Why are a sales funnel important?

Your sales funnel illustrates the path your potential customer will take.

Understanding your funnel can help you find the holes in the funnel — the places where potential customers drop out and never convert.

If you don’t understand your sales funnel, you cannot optimize it.

The Sales Funnel Explained: How it Works

While there are tons of words used to define different sales funnel stages, we are going to go with the four most common terms to explain how each stage works as a consumer goes from a visitor to a prospect to a lead to a buyer.

Imagine this scenario; a visitor lands on your website through a social link or Google search. He or she is automatically a prospect. The visitor might check out a few of your blog posts or browse your product listings. At some point, you offer him or her a chance to sign up for your email list.

If the visitor fills out your form, he or she converts to a lead. You can now market to the customer outside of your websites, such as via email, phone, or text — or all three.

Leads tend to come back to your website when you contact them with special offers, other intriguing messages, or information about new blog posts. Maybe you offer a coupon code.

The sales funnel narrows as visitors move through it. This is partly because you will have more prospects at the top of the funnel than buyers at the bottom.  

What will this course teach you?

• Plan, create, and enhance highly converting sales funnels
• Use several marketing strategies to generate a positive ROI (return on investment) for your sales funnel
• Understand the 5-step sales funnel structure
• Master the art of creating traffic for your product sales page
• Know how to draw out sales funnels properly
• Know how to avoid the biggest mistakes that most people make when creating their first sales funnel

Requirements

You need a computer with good internet access.

Description

Would you like to learn how to generate highly converting sales funnels quickly? Do you want to create the profits you always dreamed of? Then this course is for you!

In this course, we will take you from where you are right now and turn you into a sales funnel expert. 

This course is for everyone who hasn’t create sales funnels yet or struggles with creating sales funnels that generate a positive ROI (return on investment).

In the first section, you will be introduced to funnel development, what is a conversion funnel, its usefulness, why use a funnel, and the stages of a funnel.

The second section introduces you to the XOTF model, which splits every sale funnel into three parts – the TOTF, MOTF, BOTF – the TOTF standing for “Top of the Funnel”, MOTF for “Middle of the Funnel”, and BOTF for “Bottom of the funnel”. In this regard, we will additionally cover dozens of marketing strategies that you will learn to apply right away on your first sales funnel; you will also learn marketing funnels and their types, funnel tools such as funnelytics and how to use them, and lastly, you will create a funnel which is a practical session of everything you’ve learned.

Who is this course for:

Business Owners, Digital Marketers, Traditional Marketers, Website/Front-End Designers and Developers, and any other interested persons.

Get started on this journey in turning your business or yourself into a success.

Our Web (Google) Analytics course for beginners in Nigeria offers you an opportunity to learn an easy and free way to track and analyze visitors to your website. Google Analytics gives you insights into your website data and assists you in making a profitable decision for either your business or the company you’re working with.

You can have thousands or even millions of traffic to your website every month. Still, that traffic is practically meaningless if you don’t know anything about the visitors, the visits, where they are visiting, etc.

Google Analytics is web analytics and reporting tool that can help you make the most out of your visitors and potentially turn them into customers.

In addition to tracking the number of visitors, Google Analytics provides key insights into how your website performs and what you can do to meet your goals.

With Google Analytics, you can track everything from how much traffic your website is getting to where that traffic is coming from, including your visitors’ behavior.

Google Analytics provides you key insights into how your website performs and what you can do to meet your goals. You can even monitor the performance of your social media marketing efforts, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions.

Here’s what our Google Analytics course will cover – virtually everything you need to know about Google Analytics to make informed decisions.

Google Analytics Basics for Beginners in Nigeria

How to set up a Google Analytics account and link it to your website or blog:

• Sign in to Google Analytics with your Google account

• Click the Admin button on the bottom left sidebar of your dashboard

• Select an account or create an account

• Click on the dropdown menu to create a property

• Click on Website and add your site’s name and URL

• Choose your industry

• Choose your time zone

• Click on Get Tracking ID

• Install Tracking ID on your website

Here are also a few terms you should know:

Account — where each property lives in your dashboard. You can set up multiple properties in one account or have multiple accounts for different properties.

Property — the website or mobile app you want to track

Tracking ID: The unique code that you will add to your site allows Google Analytics to track it.

Now that you’ve set up a Google Analytics account, let’s run through the most important terms for your everyday use.

Conversion: Conversion means visits that turn into customers or potential customers

Channel/Traffic source: This shows where your visitors came from, such as referrals or links from other sites, search engines, social media, and emails

Session duration: Session illustrates how long visitors spend on your site before they leave.

Bounce rate: One of the most important metrics in web analytics. It’s the percentage of visitors that view only a single page on your site and then leave.

Event: This records the specific visitor behavior, such as when a visitor clicks on an ad, watches or stops a video, downloads a file, and many more.

Landing page: If the landing page sounds unfamiliar to you, now you know what it is. It’s the first page a visitor sees when visiting your website from an advertising campaign or search engine.

Organic search: When a user searches with a keyword on search engines and clicks to your site, it is called organic search.

Segment: the word segment is a common term in data analytics. It’s a tactic used to filter data to gain more insights. You can filter data by category types of visitors, etc.

Acquisition: This reporting feature in Google Analytics shows you where traffic comes from, such as search engines, social media, email marketing campaigns, and links from other websites. You can find data on how you’re acquiring visitors to your site under the Acquisition tab.

Keywords: Under Site Search, you’ll see keywords. This reporting feature allows you to see what search terms visitors used to find your website on a search engine.

Conversions: This tracks how many visitors are converting into newsletter subscribers, shoppers, and actual customers. Click on the Conversions tab and choose a type or category of conversion to view a report.

Lifetime value: Lifetime Value is a reporting feature where you can easily see data of your visitor’s relationship with your site throughout their lifetime, from their first visit to conversions, return visits, future purchases, and beyond.

The data can help you figure out what turned these visitors into customers and answers questions like why they keep coming back or what makes them come back. You can easily access this data Lifetime in the Audience tab.

Landing page: The landing page feature shows you which pages are the most frequent landing pages by your visitors to track down where they are coming from and what’s working and make the pages attracting customers.

Active users: You can find this feature in the Audience tab under Active Users. It provides you with information of visitors actively engaging with your website within a specific period, such as 7days, 14 days, or 30days. It also shows you the pages the most active users are visiting and gives you insights into what’s keeping their attention, which you can then apply to the rest of the pages on your site.

Sign up now for our Google Analytics for beginners Class in Nigeria to learn everything about Google analytics.

I’m sure by now you must have heard so much about the demand for digital marketers and how people’s lives are changing for good with a diploma certification in digital marketing in Nigeria.

Well, the truth is the digital skills gap is set to widen even more because the job market is booming and businesses are putting more of a focus on, as well investing more on digital marketing than ever before.

Learn digital marketing skills at affordable online marketing and SEO training in Lagos to get the digital skills you need to grow your business, your career and live a better life. Digital marketing jobs are in high demand and under our digital marketing agency in Nigeria, we set up an academy to prepare people for the labor market.

Increased budgets, increase in payouts and more career choices are just some of the benefits for digital marketers in Nigeria.

Introduction to digital marketing?

The digital marketing concept is not that different from traditional marketing. For instance, in traditional marketing, you have a product that needs to be sold and then you look for means to engage with your customers so that they can see your products and buy from you. And just as you know that you ain’t the only one selling the same products, you then tend to constantly leverage ways to make customers buy from you and not your competitors. For example, Market women who sell goods in the market in Lagos at a point realized that most of their customers spend their time on traffic, and they hire young boys to take the goods to the road. This is a market push strategy whereby you strategize on how you can push your products to your target audience.

However, digital marketing comprises more roles and skills than in the traditional form of marketing that we can say the flexibility and versatile nature of the business is what makes it so fascinating and exciting.

Now let’s look at what digital marketing is…

Digital marketing, also known as online marketing, is the promotion of brands, products, and services in order to connect with potential customers using the digital space – the internet, and other forms of digital communication, which includes but not limited to email, social media, search engines, text and multimedia messages.

These various means of digital communication have opened up a wide range of digital marketing jobs:

• Video/audio production
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content management and curation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Business/marketing strategy

To kickstart or advance your career it’s a good idea to enroll at a digital marketing training academy like Learntal.

At Learntal, a property of ODigital Marketing Agency, we ensure that you have the full understanding of the areas listed above in order to make you market-ready and to lead the marketing team in any organization.

The objective of this course is to give you:

• the fundamental knowledge of digital marketing.
• understand how online marketing works
• know how to identify, locate and target your audience
• know how to start a profitable online business
• learn the strategy your business needs to beat the competition
• know how to convert your website visitors and close sales
• understand the fundamental principle of advertising.

Learntal’s online digital marketing diploma certification course comes equipped with a standard curriculum that will help you gain both fundamental and advanced knowledge of all aspects of digital marketing. This certification course includes working and solving real-world problems, quizzes, hands-on practice needed to confidently defend your certificate upon completion of your training program.

You’ll be exposed to 30+ digital marketing tools and software to promote your business or help clients solve their problems.

Upon successful completion of your digital marketing training program, you’ll receive a Diploma certificate from Learntal stating and confirming that you’ve acquired the necessary skill needed to run and oversee any digital marketing campaigns, as well as validating your ability to lead the digital marketing team in your organization.

Fundamentals of digital marketing?

The digital marketing concept is not that different from traditional marketing. For instance, in traditional marketing, you have a product that needs to be sold and then you look for means to engage with your customers so that they can see your products and buy from you. And just as you know that you ain’t the only one selling the same products, you then tend to constantly leverage ways to make customers buy from you and not your competitors. For example, Market women who sell goods in the market in Lagos at a point realized that most of their customers spend their time on traffic, and they hire young boys to take the goods to the road. This is a market push strategy whereby you strategize on how you can push your products to your target audience.

However, digital marketing comprises more roles and skills than in the traditional form of marketing that we can say the flexibility and versatile nature of the business is what makes it so fascinating and exciting.

Now let’s look at what digital marketing is…

Digital marketing, also known as online marketing, is the promotion of brands, products, and services in order to connect with potential customers using the digital space – the internet, and other forms of digital communication, which includes but not limited to email, social media, search engines, text and multimedia messages.

These various means of digital communication have opened up a wide range of digital marketing jobs:

• Video/audio production
• Mobile marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content management and curation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Business/marketing strategy

To kickstart or advance your career it’s a good idea to enrol at a digital marketing training academy like Learntal.

At Learntal, a property of ODdigital Marketing Agency, we ensure that you have the full understanding of the areas listed above in order to make you market-ready and to lead the marketing team in any organization.

What you’ll learn
This course will teach anyone to build a functional, beautiful, responsive website with WordPress.
Navigate around the WordPress dashboard, know what everything does and how to use it.
Understand the main features of WordPress
Create pages and posts, and most importantly, know the difference between the two.
Create custom menus and navigation systems that both visitors and search engines will find useful.
Correctly use post categories and tags, and understand why these can cause you problems at the search engines if used incorrectly.
Know how to configure WordPress for best results
Understand plugins & themes and how to find/install them
Protect their WordPress website from hackers and spammers
Create a Responsive Website that looks good on any browser

Who this course is for:

This course is for you if you want to build a website, whether for personal or business reasons.
If you want to learn to master WordPress without getting bogged down with technical jargon, this course is for you.
This course is perfect for you if you are taking over an existing WordPress website, or want to build one from scratch, but don’t know where to start.

Requirements
No prior knowledge of WordPress is required as everything will be covered in this course.
You will need a working computer and a web browser connected to the internet.
You don’t need any coding experience at all. That is the beauty of WordPress.